The name "Sisilì" highlights the geographical reference "sì, sì, lì, in Sicilia" ("right there in Sicily") and is followed by the motto "where taste leads you".

From the very beginning, the goal was to take Sicily abroad by promoting high-quality products from local companies.

Customers' interest in regional development was indeed a major inspiration, not only in terms of production and conservation, but also on an aesthetic level with a particular emphasis on the Sicilian landscape. The name, the claim and the visual components, along with the products themselves, contribute to the typical sensory experience of a trip to Sicily - an island that is in constant transformation, from season to season. Various fragrances, shapes and vibrant colors are all key inspiration elements for creating several patterns that graphically portray the magnificent local landscapes. The contemporary graphic language, together with the use of recycled paper and cardboar, combine elegance with craftsmanship.